LIBRARY
MBA 565: Marketing: Module 2
Recommended Readings
MBA 565 Recommended Readings Module 2
SWOT Analysis Information:
- SWOT analysis: What is it and how to use it?Business Pundit: SWOT analysis: What is it and how to use it? (2016). . Chatham: Newstex.
- Locating and creating SWOT analyses.Ojala, M. (2017). Locating and creating SWOT analyses. Online Searcher, 41(1), 59-62.
- SWOT Analysis - What is SWOT? Definition, Examples and How to Do a SWOT Analysis(VIDEO) What is a SWOT Analysis?
The Research Process and Data Collection information:
- The Past, Present and Future of AI in Marketing:Conick, Hal. The Past, Present and Future of AI in Marketing: Marketing News, January 2017, pp. 26-35.
- Nielsen isn't leaving the living room soonGottfried, M. (2015, Jan 20). Nielsen isn't leaving the living room soon. Wall Street Journal