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MBA 565: Marketing
Module 2
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MBA 565: Marketing
Recommended Readings
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
Module 8
Locating a SWOT analysis using the library
MBA 565 Recommended Readings Module 2
SWOT Analysis Information
:
SWOT analysis: What is it and how to use it?
Business Pundit: SWOT analysis: What is it and how to use it? (2016). . Chatham: Newstex.
Locating and creating SWOT analyses.
Ojala, M. (2017). Locating and creating SWOT analyses. Online Searcher, 41(1), 59-62.
SWOT Analysis - What is SWOT? Definition, Examples and How to Do a SWOT Analysis
(VIDEO) What is a SWOT Analysis?
The Research Process and Data Collection information:
The Past, Present and Future of AI in Marketing:
Conick, Hal. The Past, Present and Future of AI in Marketing: Marketing News, January 2017, pp. 26-35.
Nielsen isn't leaving the living room soon
Gottfried, M. (2015, Jan 20). Nielsen isn't leaving the living room soon. Wall Street Journal
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