LibGuides: MBA 565: Marketing: Module 8

MBA 565 Recommended Readings

International Marketing Entry Strategies, Challenges, Risk Factors information:

How to Perfect Your Market Entry Strategy
How to Perfect Your Market Entry Strategy”, Euromonitor International.com. 12/5/2016
8 Strategies to Enter a New Foreign Market
Eight Strategies to Enter a New Foreign Market
The Most Common Mistakes Companies Make with Global Marketing”:
Kelly, Nataly. The Most Common Mistakes Companies Make with Global Marketing”: Harvard Business Review
Cultural Sensitivity: How to Market Your Brand to Other Cultures
Cultural Sensitivity: How to Market Your Brand to Other Cultures
Marketing to the educated Muslim woman
Kuswadi, N., Jaafar, A. and Noor, N. (2017). Int. J. Islamic Marketing and Branding, Vol. 2, No. 2, pp.156–169.
. An approach to islamic consumerism and its implications on marketing mix.
Haque, A., Shafiq, A., & Maulan, S. (2017). An approach to islamic consumerism and its implications on marketing mix. Intellectual Discourse, 25(1), 135-152.
The New Face of Business: Comparing Male and Female Gender Stereotypes in Multi-Level Marketing Facebook Posts in India
Chudleigh, Hannah Elizabeth. (2019). The New Face of Business: Comparing Male and Female Gender Stereotypes in Multi-Level Marketing Facebook Posts in India

Risk factors in global marketing:

The PRS Group, Inc.
The PRS Group, Inc. – multiple data bases of country-specific information and political risk ratings
World Trade Organization
The World Trade Organization: Statistics on Global Trade
EuroMonitor
Euromonitor: Marking Sense of Global Markets