LIBRARY
MBA 565: Marketing: Module 8
Recommended Readings
MBA 565 Recommended Readings
International Marketing Entry Strategies, Challenges, Risk Factors information:
- How to Perfect Your Market Entry StrategyHow to Perfect Your Market Entry Strategy”, Euromonitor International.com. 12/5/2016
- 8 Strategies to Enter a New Foreign MarketEight Strategies to Enter a New Foreign Market
- The Most Common Mistakes Companies Make with Global Marketing”:Kelly, Nataly. The Most Common Mistakes Companies Make with Global Marketing”: Harvard Business Review
- Cultural Sensitivity: How to Market Your Brand to Other CulturesCultural Sensitivity: How to Market Your Brand to Other Cultures
- Marketing to the educated Muslim womanKuswadi, N., Jaafar, A. and Noor, N. (2017). Int. J. Islamic Marketing and Branding, Vol. 2, No. 2, pp.156–169.
- . An approach to islamic consumerism and its implications on marketing mix.Haque, A., Shafiq, A., & Maulan, S. (2017). An approach to islamic consumerism and its implications on marketing mix. Intellectual Discourse, 25(1), 135-152.
- The New Face of Business: Comparing Male and Female Gender Stereotypes in Multi-Level Marketing Facebook Posts in IndiaChudleigh, Hannah Elizabeth. (2019). The New Face of Business: Comparing Male and Female Gender Stereotypes in Multi-Level Marketing Facebook Posts in India
Risk factors in global marketing:
- The PRS Group, Inc.The PRS Group, Inc. – multiple data bases of country-specific information and political risk ratings
- World Trade OrganizationThe World Trade Organization: Statistics on Global Trade
- EuroMonitorEuromonitor: Marking Sense of Global Markets