Gale OneFile: Business contains full-text coverage of all business disciplines, including accounting, economics, finance, marketing, management and strategy, and business theory and practice. Complementing these titles is a selection of international, U.S., and regional news publications.
Betts, S. C., & Taran, Z. (2003). BRANDS, RENTS AND THE BCG MATRIX: A PORTFOLIO APPROACH TO BRAND MAINTENANCE. Allied Academies International Conference.Academy of Marketing Studies.Proceedings, 8(1), 1-6.