LibGuides: MBA 565: Marketing: Module 1

Recommended Databases MBA 565

EBSCO Business Source Complete This link opens in a new window
Business Database focusing on industries and company data, including SWOT analysis, industry profiles, and news.
Standard & Poor's NetAdvantage This link opens in a new window
A comprehensive, professional source of proprietary analysis on industries, corporate activities, and data on stocks and funds. For non-business students, the service includes a Financial Education section with tools for understanding personal finance.

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SMART objectives information:

Setting objectives for the organization
Grace, M. British Dental Journal; London Vol. 190, Iss. 11, (Jun 9, 2001): 587-590.

BCG and GE Portfolio Models information:

On product and service management.
Peters, J. (1993). On product and service management. Management Decision, 31(6), 49.
Brands, Rents and the BCG Matrix: A Portfolio Approach to Brand Maintenance
Betts, S. C., & Taran, Z. (2003). BRANDS, RENTS AND THE BCG MATRIX: A PORTFOLIO APPROACH TO BRAND MAINTENANCE. Allied Academies International Conference.Academy of Marketing Studies.Proceedings, 8(1), 1-6.

Environmental Scan Information:

An Empirically-based review of the concept of environmental scanning
Costa, J. (1995). An empirically-based review of the concept of environmental scanning. International Journal of Contemporary Hospitality Management, 7(7), 4.