Skip to Main Content

It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

MBA 565: Marketing

Recommended Readings

MBA 565 Recommended Readings, Module 1

SMART objectives information:

Setting objectives for the organization
Grace, M. British Dental Journal; London Vol. 190, Iss. 11, (Jun 9, 2001): 587-590.

BCG and GE Portfolio Models information:

On product and service management.
Peters, J. (1993). On product and service management. Management Decision, 31(6), 49.
Brands, Rents and the BCG Matrix: A Portfolio Approach to Brand Maintenance
Betts, S. C., & Taran, Z. (2003). BRANDS, RENTS AND THE BCG MATRIX: A PORTFOLIO APPROACH TO BRAND MAINTENANCE. Allied Academies International Conference.Academy of Marketing Studies.Proceedings, 8(1), 1-6.

Environmental Scan Information:

An Empirically-based review of the concept of environmental scanning
Costa, J. (1995). An empirically-based review of the concept of environmental scanning. International Journal of Contemporary Hospitality Management, 7(7), 4.

BCG Explained

Last Updated: May 10, 2021 5:49 PM
URL: https://slulibrary.saintleo.edu/MBA565
Print Page

Subjects: Business, Management

Tags: MBA 565, mba program