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MBA 565: Marketing

Recommended Readings

MBA 565 Recommended Readings, Module 1

SMART objectives information:

Setting objectives for the organization
Grace, M. British Dental Journal; London Vol. 190, Iss. 11, (Jun 9, 2001): 587-590.

BCG and GE Portfolio Models information:

On product and service management.
Peters, J. (1993). On product and service management. Management Decision, 31(6), 49.
Brands, Rents and the BCG Matrix: A Portfolio Approach to Brand Maintenance
Betts, S. C., & Taran, Z. (2003). BRANDS, RENTS AND THE BCG MATRIX: A PORTFOLIO APPROACH TO BRAND MAINTENANCE. Allied Academies International Conference.Academy of Marketing Studies.Proceedings, 8(1), 1-6.

Environmental Scan Information:

An Empirically-based review of the concept of environmental scanning
Costa, J. (1995). An empirically-based review of the concept of environmental scanning. International Journal of Contemporary Hospitality Management, 7(7), 4.

BCG Explained

Last Updated: Aug 7, 2020 10:55 AM
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Subjects: Business, Management

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