A comprehensive, professional source of proprietary analysis on industries, corporate activities, and data on stocks and funds. For non-business students, the service includes a Financial Education section with tools for understanding personal finance.
Betts, S. C., & Taran, Z. (2003). BRANDS, RENTS AND THE BCG MATRIX: A PORTFOLIO APPROACH TO BRAND MAINTENANCE. Allied Academies International Conference.Academy of Marketing Studies.Proceedings, 8(1), 1-6.