LibGuides: MBA 565: Marketing: Module 5

Recommended Readings MBA 565 Module 5

Promotional Methods and Media, Sales Management, Budgeting, Customer Lifetime Value, Evaluating Promotional Campaigns information:

Articles

Advantages and disadvantages of advertising and promotion in the Internet
A.V. Dudnikova, N.O. Chistyakova, and E.V. (2015) Paper given at a conference
Sales management: Learning and innovation in Japan.
Matsuo, M. (2018). Sales management: Learning and innovation in Japan. Journal of Marketing Channels, 25(4), 241–244.
Using CLV concept for marketing budgets allocation
Oyner, Olga K., Sukhorukove, Olga (2013); Using CLV concept for marketing budget allocation. Journal of Business Market Management, Freie Universität Berlin, Marketing-Department, Berlin, Vol. 6, Iss. 2, pp. 91-106
Impact of Social Media Usage On Organizations
Parveen, Farzana (2012). Impact of Social Media Usage On Organizations. PACIS 2012 Proceedings. Paper 192.

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