LIBRARY
MBA 565: Marketing: Module 6
Recommended Readings
MBA 565 Recommended Readings, Module 6
Cost Assessment and Pricing, Objectives and Pricing Strategies, Pricing Strategies and Models information:
Articles
- Analysis of pricing strategies for new product introductionPrasad, B. (1997). Analysis of pricing strategies for new product introduction. Pricing Strategy and Practice, 5(4), 132–141
- 5 Easy Steps to Creating the Right Pricing Strategy.5 Easy Steps to Creating the Right Pricing Strategy. The easy steps you need to know to make pricing a key component of your company's marketing mix
BLOG POSTING
- The Ultimate Guide to Pricing StrategiesThe Ultimate Guide to Pricing Strategies:
Decker, Allie