LibGuides: MBA 565: Marketing: Module 6

MBA 565 Recommended Readings, Module 6

Cost Assessment and Pricing, Objectives and Pricing Strategies, Pricing Strategies and Models information:

Articles

Analysis of pricing strategies for new product introduction
Prasad, B. (1997). Analysis of pricing strategies for new product introduction. Pricing Strategy and Practice, 5(4), 132–141
5 Easy Steps to Creating the Right Pricing Strategy.
5 Easy Steps to Creating the Right Pricing Strategy. The easy steps you need to know to make pricing a key component of your company's marketing mix

BLOG POSTING

The Ultimate Guide to Pricing Strategies
The Ultimate Guide to Pricing Strategies:
Decker, Allie