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MBA 565: Marketing
Recommended Readings
MBA 565 Recommended Readings Module 4
Product and Brand Management and the New Product Development Process information:
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Packaging as branding in pet food marketingBlog Article: Packaging as branding in pet food marketing by PetFood Industry
https://www.petfoodindustry.com/articles/5193-packaging-as-branding-in-pet-food-marketing -
18 Examples of Successful Co-Branding Partnerships (And Why They're So Great)18 Examples of Successful Co-Branding Partnerships (And Why They're So Great)
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Product Lifecycle Marketing: What Matters Most at Every StageCXL Institute: Product Lifecycle Marketing: What Matters Most at Every Stage
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Evaluating New Product Development Processes in the Food and Beverage Manufacturing Sector of Trinidad and TobagoBajnath, S., & Persad, U. (2019). Evaluating New Product Development Processes in the Food and Beverage Manufacturing Sector of Trinidad and Tobago. West Indian Journal of Engineering, 42(1), 51–57.
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