LIBRARY
MBA 565: Marketing: Module 4
Recommended Readings
MBA 565 Recommended Readings Module 4
Product and Brand Management and the New Product Development Process information:
- Packaging as branding in pet food marketingBlog Article: Packaging as branding in pet food marketing by PetFood Industry
https://www.petfoodindustry.com/articles/5193-packaging-as-branding-in-pet-food-marketing - 18 Examples of Successful Co-Branding Partnerships (And Why They're So Great)18 Examples of Successful Co-Branding Partnerships (And Why They're So Great)
- Product Lifecycle Marketing: What Matters Most at Every StageCXL Institute: Product Lifecycle Marketing: What Matters Most at Every Stage
- Evaluating New Product Development Processes in the Food and Beverage Manufacturing Sector of Trinidad and TobagoBajnath, S., & Persad, U. (2019). Evaluating New Product Development Processes in the Food and Beverage Manufacturing Sector of Trinidad and Tobago. West Indian Journal of Engineering, 42(1), 51–57.