LibGuides: MBA 565: Marketing: Module 4

MBA 565 Recommended Readings Module 4

Product and Brand Management and the New Product Development Process information:

Packaging as branding in pet food marketing
Blog Article: Packaging as branding in pet food marketing by PetFood Industry
https://www.petfoodindustry.com/articles/5193-packaging-as-branding-in-pet-food-marketing
18 Examples of Successful Co-Branding Partnerships (And Why They're So Great)
18 Examples of Successful Co-Branding Partnerships (And Why They're So Great)
Product Lifecycle Marketing: What Matters Most at Every Stage
CXL Institute: Product Lifecycle Marketing: What Matters Most at Every Stage
Evaluating New Product Development Processes in the Food and Beverage Manufacturing Sector of Trinidad and Tobago
Bajnath, S., & Persad, U. (2019). Evaluating New Product Development Processes in the Food and Beverage Manufacturing Sector of Trinidad and Tobago. West Indian Journal of Engineering, 42(1), 51–57.