LIBRARY
MBA 565: Marketing: Module 1
Recommended Readings
MBA 565 Recommended Readings, Module 1
SMART objectives information:
- Setting objectives for the organizationGrace, M. British Dental Journal; London Vol. 190, Iss. 11, (Jun 9, 2001): 587-590.
BCG and GE Portfolio Models information:
- On product and service management.Peters, J. (1993). On product and service management. Management Decision, 31(6), 49.
- Brands, Rents and the BCG Matrix: A Portfolio Approach to Brand MaintenanceBetts, S. C., & Taran, Z. (2003). BRANDS, RENTS AND THE BCG MATRIX: A PORTFOLIO APPROACH TO BRAND MAINTENANCE. Allied Academies International Conference.Academy of Marketing Studies.Proceedings, 8(1), 1-6.
Environmental Scan Information:
- An Empirically-based review of the concept of environmental scanningCosta, J. (1995). An empirically-based review of the concept of environmental scanning. International Journal of Contemporary Hospitality Management, 7(7), 4.
BCG Explained
Recommended Databases MBA 565
- EBSCO Business Source Complete This link opens in a new window
Business Database focusing on industries and company data, including SWOT analysis, industry profiles, and news. - Standard & Poor's NetAdvantage This link opens in a new windowA comprehensive, professional source of proprietary analysis on industries, corporate activities, and data on stocks and funds. For non-business students, the service includes a Financial Education section with tools for understanding personal finance.
