Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Libraries as Place
Academic Libraries
- There is a profound difference between a space in which library users are engaged in social activity and a space in which they are engaged in communal activity. Social activity in a library involves conversation and discussion among people, about either the work at hand or more trivial matters. Communal activity in a library involves seeing and being seen quietly engaged in study
- Learning spaces should be functional, adaptable, accessible, varied, interactive, conductive, environmentally suitable, safe and secure, efficient and suitable for information technology.
User Expectations
- Collections
- Resources
- Friendly employees; diversity of collections and staff (including student workers)
- Individual and group study Spaces
- Presentation space/class areas
- Communal space for social and recreational activities
- Ability to make learning "visible"
- Natural Light and feeling of safety
Goals
- Increase Brand Identity with Students and Faculty
- Increase foot traffic to library
- Identify best practices for this library's social media presence
Objectives
- Examine current marketing
- Identify Target audiences, and best choice apps for social media marketing
- Develop a Marketing SWOT analysis
- Work with library employees to create better/stronger social media marketing messages for all target populations
- Create 1-2 targeted campaigns, launch campaigns
- Evaluate campaigns
