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Libraries as Place
Academic Libraries
- There is a profound difference between a space in which library users are engaged in social activity and a space in which they are engaged in communal activity. Social activity in a library involves conversation and discussion among people, about either the work at hand or more trivial matters. Communal activity in a library involves seeing and being seen quietly engaged in study
- Learning spaces should be functional, adaptable, accessible, varied, interactive, conductive, environmentally suitable, safe and secure, efficient and suitable for information technology.
User Expectations
- Collections
- Resources
- Friendly employees; diversity of collections and staff (including student workers)
- Individual and group study Spaces
- Presentation space/class areas
- Communal space for social and recreational activities
- Ability to make learning "visible"
- Natural Light and feeling of safety
Goals
- Increase Brand Identity with Students and Faculty
- Increase foot traffic to library
- Identify best practices for this library's social media presence
Objectives
- Examine current marketing
- Identify Target audiences, and best choice apps for social media marketing
- Develop a Marketing SWOT analysis
- Work with library employees to create better/stronger social media marketing messages for all target populations
- Create 1-2 targeted campaigns, launch campaigns
- Evaluate campaigns
