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Steinhoff, L., Arli, D., Weaven, S., & Kozlenkova, I. V. (2019). Online relationship marketing. Journal of the Academy of Marketing Science, 47(3), 369–393.
The following articles will be useful food for thought
Aubrey, H. C., Abdullah, H., & Mwale, B. (2020). Proliferation of social media in academic libraries: Use of WhatsApp as a platform for providing library services. Library Management, 41(8), 717-729.
