LIBRARY
MBA 565: Marketing (Jones): Social Media
MBA 565 Module 3
Relationship Marketing Strategy Information:
- Online relationship marketing.Steinhoff, L., Arli, D., Weaven, S., & Kozlenkova, I. V. (2019). Online relationship marketing. Journal of the Academy of Marketing Science, 47(3), 369–393.
The following articles will be useful food for thought
- Proliferation of social media in academic libraries: Use of WhatsApp as a platform for providing library services.Aubrey, H. C., Abdullah, H., & Mwale, B. (2020). Proliferation of social media in academic libraries: Use of WhatsApp as a platform for providing library services. Library Management, 41(8), 717-729.
- Welcome to the Experience Economy.Pine, I. B. J., & Gilmore, J. H. (1998). Welcome to the Experience Economy. Harvard Business Review, 76(4), 97–105.
