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MBA 565: Marketing (Jones)
Product and Brand Management
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MBA 565: Marketing (Jones): Product and Brand Management
Libraries as Place
SWOT Analysis and Market Research
Product and Brand Management
Social Media
Current Marketing
MBA 565 Recommended Readings Module 4
Product and Brand Management
Goal: Create brand positioning and messaging
Branding Matters: Reimagining Academic Libraries
Re-Branding Academic Libraries in an Experience Culture
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