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MBA 565: Marketing (Jones)
Product and Brand Management

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MBA 565: Marketing (Jones): Product and Brand Management

Libraries as Place
SWOT Analysis and Market Research
Product and Brand Management
Social Media
Current Marketing

MBA 565 Recommended Readings Module 4

Product and Brand Management

Goal: Create brand positioning and messaging

Branding Matters: Reimagining Academic Libraries
Re-Branding Academic Libraries in an Experience Culture

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Last Updated: Jan 3, 2024 3:50 PM
URL: https://slulibrary.saintleo.edu/Library_Marketing_class
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Subjects: Business, Business Course Guides, MBA Program

Tags: 565, brand management, business, Jones, market research, marketing, mba, MBA 565, mba565, product management, swot, SWOT analysis