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MBA 565: Marketing (Jones)

MBA 565 Recommended Readings Module 2

SWOT Analysis Information:

SWOT analysis: What is it and how to use it?
Business Pundit: SWOT analysis: What is it and how to use it? (2016). . Chatham: Newstex.
SWOT Analysis - What is SWOT? Definition, Examples and How to Do a SWOT Analysis
(VIDEO) What is a SWOT Analysis?

The Research Process and Data Collection information:

Are they even following us?: Using market research data to understand students’ social media preferences.
Polger, M. A., & Sich, D. (2019). Are they even following us?: Using market research data to understand students’ social media preferences. Library Management, 40(8), 503-517. doi:http://dx.doi.org/10.1108/LM-06-2019-0031

Do They Think We’re the Frenemy? Examining Student Anxiety and Service Perception in Today’s Academic Libraries Doris Van Kampen-Breit, Rachel Cooke

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