LIBRARY
MBA 565: Marketing (Jones): SWOT Analysis and Market Research
MBA 565 Recommended Readings Module 2
SWOT Analysis Information:
- SWOT analysis: What is it and how to use it?Business Pundit: SWOT analysis: What is it and how to use it? (2016). . Chatham: Newstex.
- SWOT Analysis - What is SWOT? Definition, Examples and How to Do a SWOT Analysis(VIDEO) What is a SWOT Analysis?
The Research Process and Data Collection information:
- Are they even following us?: Using market research data to understand students’ social media preferences.Polger, M. A., & Sich, D. (2019). Are they even following us?: Using market research data to understand students’ social media preferences. Library Management, 40(8), 503-517. doi:http://dx.doi.org/10.1108/LM-06-2019-0031