In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.

`It is no exaggeration to say that de Mooij′s theory and findings as presented in this book might serve as a basis and a source of inspiration for an emerging sociology of translation, not only in terms of modelling and empirical research, but also for didactic purposes. Her model and findings have the potential to offer invaluable input into the practice of translation at large, rather than just the translation of advertising, as they may facilitate the discovery of deep-level cultural factors underlying discoursal practices′ - The Translator It is increasingly understood that consumers worldwide are not the same. This book is the first that provides empirical evidence that differences in consumer behaviour across countries are not decreasing but increasing. It points at the increased need to understand culture to explain the differences because all aspects of consumer behaviour are culture-bound. Culture is not just an environmental factor, it is integrated in all of human behaviour, and thus in consumer behaviour. The book presents a model of consumer behaviour in which culture is integrated. The structure of the book follows this model. After reviewing the myths of global marketing the concept of culture and models of culture are explored, and empirical evidence is provided of convergence and divergence in consumer behaviour. After that the various psychological and sociological aspects of human behaviour are covered that are used for explaining consumer behaviour. Examples are the concept of self and personality and the various social and mental processes such as group-influence, motivation, emotion, perception, information processing.

Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Uniquely, this book addresses the full range of visual solutions, with an emphasis on using these products to create real business value. Inside, you'll learn the ins and outs of infographics, interactive pictograms, video, animations, data-driven visualizations, and other conversion-generating graphical content. Get inspired by the groundbreaking examples showcased here, and learn how to manage every aspect of visual content, from sourcing suppliers to leveraging content on the appropriate media platforms. Author Stephen Gamble is a leader in visual marketing solutions, with over twenty years of experience in the industry. Thousands look to his firm, Frame Concepts, for insider tips on generating revenue with the help of innovative graphics. This insider knowledge is at your fingertips in Visual Content Marketing. To meet your demanding business goals, you need new ideas. This book will show you how to infuse visual content where and when it counts. Generate high-quality leads and revenue with infographics, video, data visualizations, and more Identify the visual marketing and engagement strategies that will work for your business Source and manage talented content suppliers who will deliver on your strategic vision Integrate eye-popping visual solutions to update your brand and achieve your business goals Focusing on the visual is the secret to success in the effort to win customer engagement and attention. Visual Content Marketing is applicable to every business function and industry. With this book, you have the start-to-finish information you need to leverage visual solutions to great effect.