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MBA 525 Professional Development: Step 1: Company Crisis Assignment

Company Crisis - Group Project

From the Syllabus:  

Group Project

Each student, as part of a group (groups are determined by the instructor of record) are required to write a 15-page (minimum), double-spaced paper that analyzes a crisis that a company recently went through.  It should examine the leadership (how they addressed the crisis), communication plan surrounding the crisis (if there was none, provide one), and overall response to the crisis.

This project, as part of the communication plan, should analyze the company’s use (or lack thereof) of social media, web sites, blogs, press releases, media releases, press conferences, etc.  The paper is an academic paper following APA writing and citation guidelines. The paper includes a critical analysis of the relationship among different works (articles). You must use at least 10 scholarly, peer-reviewed journal articles to build your project.

Suggested Research Topics

  1. Amazon - strikes and unionization efforts (2014-2024)
  2. BP - Deepwater Horizon oil spill (2010)
  3. Boeing - 737 MAX crisis (2018-2019)
  4. Chipotle - Food safety crisis (2015)
  5. Cracker Barrel - social media (2024)
  6. Equifax - Data breach (2017)
  7. Facebook - Cambridge Analytica scandal (2018)
  8. Live Nation Entertainment - Astroworld Festival tragedy (2021), Taylor Swift concert ticket sales (2022)
  9. LuLu Lemon - yoga pants (2013)
  10. Netflix - DVD to streaming (2011), subscriber losses (2022), password crackdown (2023)
  11. Peleton - safety recall (2021), image crisis (2021)
  12. Purdue chicken - chicken shortage/safe working conditions (2020), safety recalls (2024), child labor indictment (2025)
  13. Samsung - Galaxy Note 7 fires (2016)
  14. Sony - PlayStation Network hack (2011)
  15. Starbucks - strikes and unionization efforts (2021-2024)
  16. Takata - Airbag recall (2008-2017)
  17. Toyota - Unintended acceleration recall (2009-2011)
  18. Uber - Series of scandals (2017)
  19. United Airlines - Passenger removal incident (2017)
  20. Volkswagen - Emissions scandal (2015)
  21. Wells Fargo - Fake accounts scandal (2016)