Rheorical Writing: The Nuts and Bolts
With each writing...ask yourself:
What is the purpose behind your writing? Are you informing, analyzing and/or convincing?
Who are you writing for--who is in the audience?
What is the topic/what angle are you taking?
ETHOS: Greek word for "character." Use the correct language, grammar and syntax for the audience.
PATHOS: Greek word for "suffering" and "experience." So, try to evoke sympathy/empathy/understanding from your audience.
LOGOS: Greek word for "logic." Using logic/reason to convince your audience.