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MKT 301: Principles of Marketing: Recommended Resources

A basic course in the marketing of goods, services, and ideas including planning, pricing, promotion, and distribution. Attention is directed to international marketing, marketing ethics, and managing the marketing function.

Library Databases for Marketing and Business

Gale Resources.  Choose Business on the left side of the screen to see several business databases:  Business Insights Essentials, Gale Business, Demographics Now, Gale OneFile Business, Gale OneFile Economics and Theory, Gale OneFile Insurance and Liability, Gale OneFile Entrepreneurship. Try searching ALL of the Gale databases by using the Power Search.  

Sports Market Analytics Market research and trade publications devoted to sports. 

 

Ebooks Related to International Marketing

Ebooks Related Marketing Ethics

Ebooks Related to Marketing Management

Regional Librarian

Christine Woods's picture
Christine Woods
Contact:
Online Reference and Instruction Librarian
757-295-6384

SWOT

Strengths/Weaknesses/Opportunities/Threats.

SWOT analysis helps identify the positives and negatives inside your organization/industry (S-W) and outside of it, in the external environment (O-T).

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