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MKT 301: Principles of Marketing: Recommended Resources

A basic course in the marketing of goods, services, and ideas including planning, pricing, promotion, and distribution. Attention is directed to international marketing, marketing ethics, and managing the marketing function.

Library Databases for Marketing and Business

Ebooks Related to International Marketing

Ebooks Related Marketing Ethics

Ebooks Related to Marketing Management

Regional Librarian

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Christine Woods
Contact:
Online Reference and Instruction Librarian
757-295-6384

SWOT

Strengths/Weaknesses/Opportunities/Threats.

SWOT analysis helps identify the positives and negatives inside your organization/industry (S-W) and outside of it, in the external environment (O-T).

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