MKT 301: Principles of Marketing: Demographics

The Consumer Expenditure Surveys (CE) program provides data on expenditures, income, and demographic characteristics of consumers in the United States. The CE program provides these data in tables, LABSTAT database, news releases, reports, and public use microdata files.

By collecting and analyzing data from a variety of government and private sources, we're able to create detailed, informative profiles for every city in the United States. From crime rates to weather patterns, you’ll find the data you're looking for on City-Data.com

Who Are My Best Customers?
Evaluates market segments by linking consumer behaviors for shopping, financial, media and much more, to gain powerful insights that allow you to create actionable strategies and tactically execute while benchmarking your performance.
What Are They Like?
Get a sneak peek of MyBestSegments with an in-depth view of Upper Crust. Learn about this segment’s demographic and lifestyle traits, including what they watch and buy, and where they live.
Where Can I Find Them? ZIP Code Look-up
Discover the top consumer segments that live in your ZIP Code and uncover a brief snapshot about each segment’s demographic and lifestyle characteristics.

The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.. This site provides NAICS code search, market research tools, company lookup

Data and Statistics about the U.S.
Find data about the U.S., such as maps and population, demographic, and economic data.

This is the world’s most trusted, impartial source of comprehensive data about the U.S. economy. Every five years the Census Bureau conducts an Economic Census and Census of Governments, in addition to more than 100 other surveys conducted monthly, quarterly, or annually.
From these censuses and surveys 13 economic indicators are produced, serving as the foundation for gross domestic product (GDP). Produced by the Bureau of Economic Analysis, GDP data is ranked as one of the three most influential economic measures that affect U.S. financial markets.

The Consumer Price Index (CPI) is a measure of the average change over time in the prices paid by urban consumers for a market basket of consumer goods and services. Indexes are available for the U.S. and various geographic areas. Average price data for select utility, automotive fuel, and food items are also available.

This is your source for international business and trade information on all 50 U.S. states. In addition to demographic, economic, and historical information on each state, you will find data on corporations with headquarters in each state, and links to state-specific resources. Executive memos are also available.

The regional economic accounts tell us about the geographic distribution of U.S. economic activity and growth. The estimates of gross domestic product by state and state and local area personal income, and the accompanying detail, provide a consistent framework for analyzing and comparing individual state and local area economies.