UE: SOC 110HA: McDonaldization of Society - Dr. VOK: Books

'Many Globalizations' is an attempt to account for the cultural impact of globalisation in the lives of ordinary citizens from ten countries. The results of the study portray vast numbers of people intermixing participation in a global economy with indigenous values and lifestyles.

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our "Consumers' Republic" Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.

McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.

Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner.

Studs Turkel records the voices of America. Men and women from every walk of life talk to him, telling him of their likes and dislikes, fears, problems, and happinesses on the job. Once again, Turkel has created a rich and unique document that is as simple as conversation, but as subtle and heartfelt as the meaning of our lives....

"The need for effective public transport is greater than ever in the 21st century. With countries like China and India moving towards mass-automobility, we face the prospects of an environmental and urban health disaster unless alternatives are found. It is time to move beyond the automobile age. But while public transport has worked well in the dense cores of some big cities, the problem is that most residents of developed countries now live in dispersed suburbs and smaller cities and towns. These places usually have little or no public transport, and most transport commentators have given up on the task of changing this: it all seems too hard. This book argues that the secret of 'European-style' public transport lies in a generalizable model of network planning that has worked in places as diverse as rural Switzerland, the Brazilian city of Curitiba and the Canadian cities of Toronto and Vancouver. It shows how this model can be adapted to suburban, exurban and even rural areas to provide a genuine alternative to the car, and outlines the governance, funding and service planning policies that underpin the success of the world's best public transport systems."--P. [4] of cover.

Since its original publication in 1975, this groundbreaking work has awakened millions of concerned men and women to the shocking abuse of animals everywhere -- inspiring a worldwide movement to eliminate much of the cruel and unnecessary laboratory animal experimentation of years past.In this newly revised and expanded edition, author Peter Singer exposes the chilling realities of today's "factory forms" and product-testing procedures -- offering sound, humane solutions to what has become a profound environmental and social as well as moral issue. An important and persuasive appeal to conscience, fairness, decency and justice, "Animal Liberation" is essential reading for the supporter and the skeptic alike.

The much-discussed and highly regarded 2006 book and film by Gore arrives on audio two years later. While the material and central focus on global warming is clearly the most important aspect of the book, Beau Bridges is the only truly captivating reader here. Cynthia Nixon and Blair Underwood tend to drone on in monotone voices that take some of the impact out of Gore's findings. Bridges, however, reads with a stern and commanding tone that grips readers from the very start, never failing to relate the information with sheer honesty and true grit. As a whole, the audio is still as important and poignant as the original, and though certain aspects have been left out, the listener is still met with the same urgency to act.

It is widely recognized that travel and tourism can have a high environmental impact and make a major contribution to climate change. It is therefore vital that ways to reduce these impacts are developed and implemented. 'Slow travel' provides such a concept, drawing on ideas from the 'slow food' movement with a concern for locality, ecology and quality of life. The aim of this book is to define slow travel and to discuss how some underlining values are likely to pervade new forms of sustainable development.

Go behind the scenes and deeper into the issues and ideas raised by a provocative documentary on the contemporary way of eating

During the 1990s, a new type of controversy began occurring across the United States: controversies over the siting of superstores, also known as big box stores. Opponents criticize Wal-Mart superstores for putting local independent merchants out of business, siphoning money from the local economy, providing substandard jobs, disrupting residential neighborhoods, contributing to the 'McDonaldization' of society, inducing sprawl, destroying downtowns and Main Streets, and undermining local uniqueness and small town charm.