LibGuides: MKT 310: Principles of Marketing: Library Databases

Library Databases for Marketing and Business

Statista This link opens in a new window
Statista is the world's leading online statistics portal offering an innovative and intuitive research tool for quantitative data. The English, German, Spanish, and French-speaking portal offers over 1.5 million statistical facts in the form of: forecasts, studies, dossiers, industry reports, topics pages, infographics, and a source database.
ProQuest This link opens in a new window
Academic multi-disciplinary databases that contain full-text, scholarly articles for research in: the arts, business, current events/news, health and medicine, history, literature and languages, science and technology, and the social sciences.
EBSCO Business Source Complete This link opens in a new window
Business Database focusing on industries and company data, including SWOT analysis, industry profiles, and news.
ProQuest ABI/Inform Complete This link opens in a new window
ABI/Inform complete offers business and financial information for researchers at all levels. Users can find out about business conditions, management techniques, business trends, management practice and theory, corporate strategy and tactics and competitive landscape.
Standard & Poor's NetAdvantage This link opens in a new window
A comprehensive, professional source of proprietary analysis on industries, corporate activities, and data on stocks and funds. For non-business students, the service includes a Financial Education section with tools for understanding personal finance.