MKT 310: Principles of Marketing: Industry Data

Dr. James Womick

Industry News and Trends

EBSCO Business Source Complete This link opens in a new window
Business Source Complete Full text database. At least a portion, if not all, the material in this database is available full text.
Includes full text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.

U. S. Census Business & Economy Website
The Census Bureau produces economic data across the entire economy on a monthly, quarterly, yearly, and five-year basis.
NAICS (North American Industry Classification System)
Click on 2017 NAICS on the left for completed listing.

The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
Look Up NAICS Code
Use this website to look up NAICS & SIC codes.
Industry Snapshots
An overview of trends and facts about your business. Determine which major industry your business is part of and click on the "More" arrow, for specific business types. "Go to Industry Snapshot 2007" will give you the size of the industry, trends from 2002 to 2007 and a variety of useful ratios.
Industry Statistics Portal
This application provides access to the Census Bureau programs that provide economic data for a user-selected industry.
Preview of the portal

Tips on how to use the portal
Publications from Virginia Workforce Connection
Publications include Industry Outlooks, Economic Assumptions for the United States and Virginia, Virginia Economic Indicators, and more.

Try the following search to find trade associations for your industry/product/business:

site:.org and <your industry> association

ex: site:.org rubber association