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GBA 398: Integrated Perspectives Business: SWOT

This course is designed to integrate the common body of knowledge program components in the Donald R Tapia School of Business and focus its students on applying critical thinking techniques to solve real-world problems and issues.



SWOT analysis helps identify the positives and negatives inside your organization/industry (S-W) and outside of it, in the external environment (O-T).

How to search for SWOT using EBSCO Business Source Complete.  

From the home page look down and to the right of your screen for the box with SWOT analyses.  


Then search All SWOT analyses.