GBA 398: Integrated Perspectives Business: Home

Teeming with practical examples, this guide promotes an integrated approach for carrying out a case study. With a background emphasis on how to ensure the reliability and validity of results, the different steps of this approach are detailed: assessing the appropriateness of a case study; preparation; selecting cases; data collection, analysis and interpretation; and reporting results

Case Study Research: Core Skills in Using 15 Genres examines the processes involved in conducting case research in a number of genres including participant observation, fuzzy set social science, system dynamics, decision systems analysis, forced metaphor elicitation technique, ethnographic decision tree modeling, mapping strategic thinking, the historical method, storytelling research and conversational analysis. The book reviews and applies the best literature on case study methods from a number of disciplines providing a strong rationale for adopting case study research methods alone or in mixed-methods. This fully revised and updated second edition employs a broad and deep coverage of multiple case study research genres to comprehensively explore the topic.

Electronic Inspection Copy available for instructors here The only case study research textbook written exclusively for students of Business and related disciplines. Using a step-by-step approach, Case Study Research for Business takes you right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting your work. Key features: - Takes a multidisciplinary approach to case study research design by drawing on research philosophies to improve student understanding of these critical research traditions and hence provide firmer theoretical foundations for their research - Coverage of contemporary topics such as research ethics and access - Packed with practical examples from all areas of business - Pedagogical features include vignettes, exercises and 'cases' which directly relate to business research Case Study Research for Business will prove a valuable resource for undergraduate, postgraduate and research students of business and related disciplines.