The first step to requesting permissions is to find the copyright owner. Because authors sometimes transfer their copyrights to publishers during the publication process, the copyright owner is often the publisher and not the original creator. It is a good idea to visit the publisher site to locate information on permissions requesting. Some publishers have developed tools to help you locate the right person to ask for permissions. For example:
Once you've located the copyright owner, and if they do not have a proscribed method of accepting permissions requests (like RightsLink), you should remember to include as much information about your proposed use as possible in your request.
Journal article:Note. From “Title of the article,” by W. Jones and R. Smith, 2007, Journal Title, 21, p. 122.Copyright 2007 by Copyright Holder. Reprinted with permission.Book:Note. From Title of Book (p. 103), by A.N. Author and C.O. Author, 1994, Place of Publication:Publisher. Copyright 1994 by the Name of Copyright Holder. Reprinted with permission.
Journal article:Note. From “Title of the article,” by W. Jones and R. Smith, 2007, Journal Title, 21, p. 122. CC-BY-NC 2007 by Copyright Holder. Used with Permission.